A New Look for Féileacáin – With the Same Heart and Purpose
Since Féileacáin was founded by bereaved parents in 2009, our mission has remained unchanged: to offer support, understanding, and compassion to families affected by the death of a baby during or after pregnancy.
Over the years, Féileacáin has grown, in reach, in recognition, and in the depth of services we offer. As our work has expanded to meet the needs of families across Ireland, we’ve felt the need for a logo that truly reflects who we are today, while honouring the gentle strength of our beginnings.
Why a New Logo?
You may have noticed that over time, many different versions of our logo have been used, some soft, some spiritual, some drawn by hand. While each one carries meaning, this variation has made it harder for families, healthcare professionals and supporters to immediately recognise Féileacáin.
We also wanted to move away from imagery that could be perceived as religious or exclusive. While many families do take spiritual comfort in their own way, Féileacáin is here for everyone, of all faiths and none, united by shared grief, love, and remembrance.
Our new logo gives us a chance to be clearer, more unified, and more accessible, without losing the warmth and care that define our support.
What the New Logo Represents
At the heart of the new design is a butterfly, a powerful symbol long associated with Féileacáin. To many, the butterfly represents transformation, remembrance, and the quiet beauty of fleeting moments.
The design is simple, soft, and timeless. It reflects our core values of support, honouring, and hope. It’s designed to evoke a feeling of being held, enveloped, and uplifted, just as Féileacáin seeks to hold families through the unimaginable pain of baby loss.
We’ve chosen purple as our only brand colour, a hue that speaks of dignity, reflection, and healing.
You’ll also notice that our tagline has been updated to reflect our national role:
Stillbirth and Neonatal Death Support Ireland
Where You’ll See the Change
Over the coming weeks, you’ll begin to see the new Féileacáin logo appearing across:
- Our website and social media pages
- Support materials and memory boxes
- Services of Remembrance
- Merchandise and awareness campaigns
This is more than just a design update, it’s a symbol of our continued promise to be here for every family, in every corner of Ireland, whenever they need us.
A Message to Our Community
We know that our identity is deeply personal to so many of you, and we’ve created this new logo with great care, reflection, and love. While the design has changed, Féileacáin’s heart remains the same.
To all who have walked this journey with us, as grieving parents, volunteers, healthcare professionals, or supporters, we thank you. This new chapter is dedicated to you, and to the precious babies whose memory guides everything we do.